Like many of the monthly boxes of marketing’s past, I was interested in a new box that hit the scene that promised to give subscribers a taste of hot and poppin items currently and to-come on the market. That being said, when I heard that Essence would be releasing a monthly subscription for those interested in testing out products seemingly catered to ethnic groups of color and curlier hair. That piqued my interest. I signed up for the service. Here I sit 2 months later (well three really) as a canceled subscriber. Why, you may ask? Short and sweet, three reasons:
- (Non-unique items) In all of the two boxes that I received, most of what was in those boxes had nothing that was unique or beyond what I had already seen on the market for years. I wasn’t even remotely interested in some of the things that were sent to me. In fact, most of the things that I received I’ve tried to avoid buying for years. Honestly, I felt like I had spent my money to buy things that I promised myself I would’t spend dime on anyway. (Side eye). I guess thats the way the world works huh? One of the only thing out of both boxes that I actually liked was the sample of Smashbox Full Exposure mascara…which brings me to my next point.
- (Tiny Sample Sizes) I realize the box was only $15 but you CAN get this very sample (Smashbox) for free right on the website with purchase. That is a temporary offer, however, some have gotten it free with a Sephora purchase as well. See how this point ties into the first? Well, the items are so non-unique that you can literally get them anywhere…and not pay a dime for it. I guess you are getting a deal if you would really buy the travel size at Macy’s for $9. (Insert wide eyed emoji). I mean, even the Black Radiance Lipstick was not full sized and that’s normally not more than 4 bucks! Anyhoo…
- (There are “Better” Boxes) So I am not here to bash Essence at all. I don’t want to be fussed at via the internet because I am not supporting a “black owned business” because it is not black owned anyway. (Which is also beside the point). I am not supporting because I feel that there are other boxes that offer much more for a better price. My advice, try it. Everyone is different. One person’s glass may be another person’s diamond, I don’t know. I personally like the Target box better. It was half the price and I got two full sized products that retailed for more than the $15 that I paid for the Essence Beauty Box. The only problem with the Target Beauty Box is that you have to chase the releases every month. It isn’t a subscription. No problem to me because I don’t like to be tied down anyway.
Let me know if you’ve tried the box and if you have, what did you think of it? What other boxes have you tried?
(Pictures to follow…)